Don't we all want to evolve as marketers? Fact is: we often face barriers. Limits on budget, time and/or skills… all those things are obstacles we face every day. But focused investments on analyzing, testing and personalizing customer experiences do pay off and can make a strong business case in the long run.
Optimized content personalization is key to keep customers engaged and satisfied as they interact with your company and brand. While this isn't new for marketers, surveys now clearly show that investing time, money and effort reap revenue rewards.