Did you send out a re-opt-in campaign? We can debate about the use, purpose and legal ground, but one thing is utterly clear: 4 out of 5 of brands will lose 40 to 90% of their database. And although the size of your database tells you absolutely nothing about the impact of your email marketing or marketing automation, most marketing managers are not happy to see those database size number shrink.
An acquisition program is a key corner stone in your email, automation or inbound strategy. If you follow the above steps you will have the best possible setup. And let’s be honest, what’s more beautiful than watching your database rapidly grow day-by day.