Shopping online for clothing has become a habit for many (thanks, but no thanks corona). In that area, Zalando is without doubt one of Europe’s biggest players. Unsurprisingly, their top position draws a lot of competition, all eager to get their piece of the shopping pie. More and more small traders are finding their way to online solutions. This shift was partly stimulated by the corona measures that restricted physical shopping. Additionally, big players like Amazon are all too eager to get a piece of the pie in the online clothes shopping area.
Setting up relevant email workflows is key at Zalando. The 5 types of flows discussed in this blog will ensure a seamless user experience from platform to email and vice versa. By automating these flows, Zalando has managed to set up a weekly email ratio without losing relevance. Add to this a design focused on selling clothes without too many frills, double marketing with an exclusive touch à la Zalon and a strong CRM platform: you have a rock-solid email marketing strategy we can all draw some inspiration from.