In last week's tipmail we've been telling you about the importance of the pre-header text. Today, let's focus on that line of text that makes your email stand out in people's inboxes: the subject line.
Invest some time in writing great subject lines that make recipients open your emails. Keep your eyes peeled to the news, papers and magazines for inspiration.
P.S. Think infographs are cool? Check out our marketing infograph selection.