How can you calculate the value of an article? Is it the amount of opens or clicks? Is it the click-through rate to a second page? Or do you need to track back actual sales to the content you put out there? Defining the ROI of a publication seems to be a tricky calculation, but with some basic steps you can get a fairly good idea of the value of your content.
Tracking content ROI starts with calculating the production cost and comparing it to revenue. When executed well, this method can provide you with a powerful metric that reveals how your content is performing on each channel.