Email marketing has become so much more than just sending an email to your database once in a while. Today, email marketers want to deliver subscribers exactly what they want, when they need it. Luckily, there’s technology to help them achieve this. Email automation allows marketers to create captivating email flows that engage subscribers.
An automated email flow can educate your subscribers, so that they can make an informed decision. Make sure you are well-prepared and clearly define every step before creating the flow. You’ll benefit from it afterwards.