With GDPR just around the corner, it’s important that you gather opt-ins for your email communication in a correct and efficient way. These 4 simple yet highly effective opt-in strategies will do the trick.
The perfect recipe for growing your email marketing database is a combination of strategically placed opt-in choices and incentivised messages. As shown in these examples, you need to funnel potential subscribers towards your email list from many different angles. The main learnings are that the visitor’s options to opt-in should be highly visible, relevant and accompanied by an incentive, if it’s relevant.