Apple's email marketing is built upon elements that also make their products unique. It uses the ‘less is more’ approach based on consistency, smart use of comprehensible language and recurring elements that customers look forward to. This method works for Apple, but may not work when you copy-paste it to your business. But you can single out the elements that keep coming back in your company/brand and which form its identity. Then determine — just like Apple does — whether these elements can be translated into strong email marketing.