While blogs and social media are forces to be reckoned with, the lion’s share of web traffic is still facilitated by search engines. So, when you’re not creating your content with the Googles and Yahoos of this world in mind, you are missing out on highly valuable traffic and in the end… sales. That’s why search engine optimisation (or SEO) should be regarded as a crucial component of any digital marketing programme.
If you run a business or brand and have an active website, you most certainly should be implementing an SEO strategy to help improve your rankings and increase your traffic. A convincing online presence is crucial for everyday businesses. And a smart SEO strategy can make you stand out from your competitors and help your sales figures flourish.
If you haven’t already done so, be sure to grab your free copy of our 2020 content planner!