In the past, using the right font for your email campaign was never a difficult choice to make. The selection of web-safe fonts you could choose from was limited. But recently, some things have changed... which gives you more options to choose from. Here are our 5 take-aways about using web fonts in your campaign.
Unless you have strict brand guidelines about which fonts you should use in your email designs, you should give web fonts a chance. Make sure you review your design with both the web font and the fallback font before clicking the send button. If you want to be sure if the web font is worth the extra effort, you can always A/B-test a version with/without a web font.