To create a good and engaging email campaign, you need qualitative content. There are many different ways to collect or create such content, but there are also different types of content. Evergreen content for example is the easiest content to create. You can plan the creation process ahead and easily re-use the content on a later time stamp. This type of content is also often easy to digest for your audience. But to keep things interesting, you better spice things up with some timely content as well.
Creating timely content doesn’t mean you have to produce content last minute or within strict deadlines. You can easily plan ahead, analyse which content your audience needs and train yourself to be creative with timely content for your brand. Divert from only using and creating evergreen content and spice things up with some timely reads.