5 ways to cleverly recycle old content on your website

Content is king. We’ve all heard that phrase a million times, right? Does this mean that you have to keep publishing new blog articles to win over your readers? Not exactly. Over time, your blogs go stale and lose a bit of the SEO power that they once had. But that doesn't mean all your past work is going to waste. Repurposing existing content is a way to use your previous blogs and revitalise them so they work harder for your SEO. Let these 5 simple tips lead the way.

TIP 1 | Cluster multiple articles into one e-book

All the blood, sweat and tears you put into creating good content… you could write a book about it, right? So, why don’t you just go ahead and do it. Create an e-book with some relevant content you already have. It’s a highly accessible format, easy to handle and navigate. It’s not all that hard to put together one of your your own, with some of your best and most-read blog articles. Put them together by theme, find a great angle for your cluster and write an introduction and conclusion and offer the book to new subscribers as a downloadable freebie. Ready to read whenever and wherever they feel like it. Not quite up for an e-book? Maybe a whitepaper on one specific topic could be more up your alley?

TIP 2 | Turn older blogs posts into a video or podcast

Why not experiment with new content formats? All you need is a smartphone and a pc to turn your existing content pieces into a video or podcast. Record a short video tutorial or verbally walk your audience through a how-to, based on one of your blog posts. It’s a great way to offer your content to a section of your contacts that prefers a more lively audiovisual approach.

TIP 3 | Update your posts with new insights

Does one of your older posts cover a topic that’s hot again nowadays? Even if it might seem obvious, it’s not all that common: just publish a relevant update on that post. Add new relevant information, like facts and figures that shed a new light on the topic, and give people fresh insights. Be sure to cross-link this new article to the older content and don’t forget to refresh the SEO keywords. You’ll profile yourself as an expert on the subject and get a better ranking in search engines.

TIP 4 | Put together a FAQ page

As we’ve mentioned in previous blog posts, FAQ pages are so much more useful than you’d think. Take the time to go over your website’s content and try to pinpoint what subjects or topics your visitors might have questions about. Or just consult your customer service team and ask them which questions they encounter most. Once you have that list, restructure it into a clear Q&A page and try to link the answers to existing articles or blog posts on the same topic.

TIP 5 | Write follow-up articles

Do you find it hard to write new content from scratch? Writing a follow-up to an existing article is a great way to get inspired on a specific theme. You can elaborate on insights from your earlier writings and make cross-references to relevant earlier content. An excellent way to boost the relevance of your website and show your own authority on specific subjects.


Do you agree that the older content on your website or blog is too good to simply let it sleep? We do too. It’s always a good idea to dig into that existing contant again. You’ll discover that some of it can easily be turned into new articles, e-books, videos or podcasts without too much effort.

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Posted on
Jun 23, 2021