Some say 'print is dead’. But we are convinced that offline media can still be useful, even for email marketers such as yourself. On one condition: what you need to do, is be creative with it. Most websites have an online opt-in for a newsletter program or other marketing email. But why not include offline tools to increase your number of opt-ins?
Offline media are alive and kicking. If you choose to use them creatively, they can prove to be a quite effective tool to collect new contacts for your email marketing database. Make sure you don’t forget to add a clear call to action and your opt-in link or text-to-join info.