Do you want to give your email campaign a personal touch? Then you might want to explore workflows. Boost your efficiency and automatize your email campaign by using ‘triggers’, such as clicking a link, in order to send set up scenarios to your contacts.
Now you’re ready to create your own workflows. This kind of scenario-based emails allow you to do better email marketing because you can be extremely flexible and define the actions you want to trigger. They will give you the tools to do some in-depth segmentation which benefits both you and your customer.