Ever since the early days of email marketing, spammers have tried to invade our inboxes. To protect ourselves against this nuisance, we invented spam filters. But that brought along another issue, especially for us email marketeers, as protection sometimes leads to overprotection. In other words: what can we do to get our legitimate content through those rigorous spam filters?
Spam filters are useful, but they can be a nuisance for legitimate email marketers like us. By following the above set of basic rules, you can significantly reduce the risk of getting you emails banned from your contacts’ inboxes. Need some extra advice or tips on this subject? Get in touch with RAAK: we’re here to help you.