Is there really something scientifically proven behind email behavior? Is behavior in an inbox based on pure intelligence or intuition? Have marketers become so predictable that a few assumptions determine whether you read, skim or delete an email?
The main goal of an email is to get people to do something. Click, buy, visit, participate, etc… To basically take action. We rarely rely on logic anymore, but tend to have our emotions and intuition take over. Is it necessary that you embrace that idea and start addressing your audience in a different way? Hell no. Just keep creating emails that spark their interest and trigger their emotions