Did you know that the evergreen content on your blog or website might be worth its weight in gold? And if you've been blogging or writing articles, there's no doubt you've written this type of content. Feel like you’re always creating good stuff, but have the impression that a lot of your sleeping content just lurks there in the shadows, waiting to be re-awakened?
Here are 7 clever ways to creatively repurpose that valuable content to drive extra engagement on social media.
No single piece of content is cast into the void and completely forgotten about. There are many ways to recycle that old content to put it to good use on social media platforms. Long videos can be re-purposed when trimmed into shorter, easily digestible pieces of content. Older blog content turned into pictures, quotes, polls and even into memes. The possibilities are sheer endless and in the end, they will prove to be a cost-effective option for your business.