Every year, you see your email marketing database degrade, because of email address changes or opt-outs. That’s why, as a marketer, it’s important to keep on growing your database. Make sure you’re steadily adding new contacts and gathering more data about existing contacts, so you can keep your figures healthy.
A solid email marketing database is indispensable to make sure that your contacts receive your message and keep the dialogue with your company or brand alive. That’s why it’s vital to take a strategic approach to building and growing your marketing database. Consider using all different options to create and maintain your database.