RAAK_Blog-Header_8 effective ways to grow your email marketing database

8 effective ways to grow your email marketing database

Every year, you see your email marketing database degrade, because of email address changes or opt-outs. That’s why, as a marketer, it’s important to keep on growing your database. Make sure you’re steadily adding new contacts and gathering more data about existing contacts, so you can keep your figures healthy.

Do you feel you’re not working on a growing email marketing database enough? Or have you run out of ideas to do so? Here are 8 ways to get you started…

1. Make sure your content is worth sharing. If your readers find your emails interesting, they will stay subscribed and secondly, they will most probably share and forward your emails to their contacts, colleagues or friends. This means more visibility for your company or brand and a better chance of extra subscribers for your marketing emails. Therefore do make sure you add some share and forward buttons to your emails.

2. Ask visitors to provide their email address in order to download new or exclusive content. This works like a charm for valuable content like a new e-book or a whitepaper.
3. Give people a reason to opt-in. Create added value for your contacts with a free online tool or service and let them sign up for it with their email address

Social Media
4. Promote an offer that requires an email address submission on Facebook, Twitter or other social media. Make sure you add social sharing buttons to the landing page and the thank you page from your offer. It will encourage your leads to share the offer.
5. Add a CTA or subscribe button to the Facebook page of your company or brand. Link the button to a landing page that requires people to leave an email address before they get access.

6. Make sure you have an opt-in opportunity on the homepage of your website. People don’t want to search your website for an email sign-up. If you have the option, it’s even better to include a clear call-to-action to opt-in on every page of your website.

Traditional Marketing
7. Collect email addresses at an offline event. Provide these new contacts with a welcome email once you have added them to your database.
8. Make sure your printed merchandise or business cards have an opt-in. They need to contain a call to action and your opt-in link or text-to-join info.


A solid email marketing database is indispensable to make sure that your contacts receive your message and keep the dialogue with your company or brand alive. That’s why it’s vital to take a strategic approach to building and growing your marketing database. Consider using all different options to create and maintain your database. 

Posted on
Sep 23, 2016