So, where do you start when you can’t think of anything worth including in your next email campaign or e-newsletter? Well, don’t wreck your brain. The answer may be right under your nose, ready to be turned into killer content to engage with your audience. You’d be amazed by the goldmine of input waiting for you.
Marketing teams are always busy creating tons of content. Unfortunately, the majority of that content is only used for one platform, or one campaign. Isn’t that a waste of time and money? Try re-using your content more often, especially when you’re temporarily out of fresh ideas to fill up your email marketing campaigns. It will make your job a bit lighter whilst increasing your subscribers’ engagement at the same time. Now tell us: what’s not to like?