Our partner Litmus has been tracking email opens for more than 4 years. And it's very interesting to see how behavior has changed over time. Mobile made up just 8% of email opens in 2011. At the end of 2014 nearly 50% of all emails are opened on smartphones and tablets — that's a stunning 500% increase in four years.
Email marketing works best when it's tailored to your audience. Contact us to find out where people open the emails you send and how to deal best with mobile usage: in design, copy as well as content planning.