RAAK_Blog-Header_ 6 tips to get your marketing emails better open rates

Are you using the power of the pre-header in your emails?

Remember how we reported on the importance of adapting your email marketing to mobile in order to save your ROI last week?

But then we figured ‘what good is the theory without the practice'? So this week, we'll show you how to do it, with a crystal clear infograph supplied by Litmus, our partner specialized in email rendering and testing.

The foundation of responsive email design is built upon CSS3 media queries, which can be confusing and complicated to learn. And like everything else in email, they work quite differently on various platforms (i.e. an inbox on a smartphone is not a website in a browser on a laptop).

Enter the how-to guide for responsive email design! See what‘s possible with responsive email design, how to implement media queries in your design, and how to offer support for responsive emails in various mobile email applications.

Click on the graphic for the full ‘How-to guide to responsive email design' 

Responsive

Conclusion

Need advice on this subject? Do get in touch with us. And please note: the RAAK offers an integrated Litmus testing and rendering service, free of use for our customers.

P.S. Think infographs are cool? Check our marketing infograph selection.

Posted on
Oct 11, 2013