As a marketer, you fulfill a crucial role in the growth of the business you work for: converting prospects into qualified leads for the sales department. The best way to do that, is to provide your contacts with relevant content at exactly the right time and place. This is what we call moving your communication from ‘push’ to ‘pull’. And the best way to get there is to map and use a ‘buyer journey’.
Prospects and customers have a different need for information in every stage of the buyer journey. It is crucial for your business to deliver the right content at the right time and place. Tailoring your content to your audience’s needs enables you to gain insights and steer the purchasing decision process. Map out a buyer journey and design your marketing activities accordingly. This is the foundation for every successful Inbound Marketing strategy.
Set up some excellent buyer personas for your company. Download our free and easy-to-use template and customise it with your own information in a few simple steps.