Whether you are a marketing director or an online manager, whether you work at an agency or are on the client side, you'll probably have asked yourself ‘when is the best time to send a newsletter?'
Email timing 1.0 was still about blasting. 2.0 was more about thoughtful timing. Email timing 3.0 is about tailoring the send-time according to your reader's needs. If you successfully implemented the above, know that you solved a part of your big data challenge, because you analyzed a whole lot of data, and delivered an easy output.