Automation in marketing has been prophesied repeatedly over the past few years. And many companies have done a wonderful job setting up the most amazing flows, streams and scenarios. I’ve been astounded quite a bit by how companies have set up tailor-made emails for me, pointing out my exact interests and displaying the products on my wish list. One company in particular even showed me how the handler was carrying my products, in preparation for shipment. Their tireless efforts have convinced me to actually buy from them… and buy again. They are really on to me!
It’s easy to get sucked into the digital whirlpool of automation. Setting up a working automation process and keep tracking of what’s important to your recipients isn’t a walk in the park. Even more so if you’re interacting with major companies. But no matter how big the company is, always remember that you’re dealing with humans, not robots. It will pay off when you treat them as such.