Ask any email marketer about the strengths of email marketing, and we guarantee you’ll find the terms ‘reporting’ and ‘analytics’ on nearly every top 3. And very rightly so. You can track the entire email process, from the first point of contact down to conversion and retention. But that being said, that’s also where the limitations lie.
Don’t just look at your email reporting. Try to implement it into true marketing analytics. It will give you a solid understanding of the performance of your (digital) marketing.