The great thing about email marketing is that you can track and measure practically anything. But on the other hand, if you can measure anything, it’s difficult to keep track of what’s really important. To make sure that you focus on the most important things first, we assembled the 10 KPI’swe use most frequent.
Pick your most important KPI’s and systematically keep track of the values. This way you’ll get the most accurate overview of your email marketing efforts.