Gmail ads are a great opportunity to reach potential customers’ inbox, without actually having them on your email list. They make an excellent channel to target your ‘top of the funnel’ contacts or for creating brand awareness. The bonus is that there’s considerably less competition for the reader’s attention. Since a user is already scanning his inbox, your ad at the top will have a better chance to be noticed and engaged with. Combined with a solid email strategy, Gmail ads can be incredibly helpful to convince and convert leads from within the inbox.