Email design tools

Get inspired by 3 great email design platforms

There are several steps you can take to make your email campaign a success. But one important part is all too often overlooked: the design. While many companies focus on quantity in a campaign, focusing on the quality and especially the design of an email is crucial. After all, it will motivate your readers to take the action you want them to.

Building a good design often takes a well-oiled team — concept, wireframing, ... — but looking around for some inspiration never hurts. The better you know what you want, the more detailed you can brief everyone involved. These three free tools are the perfect place to get inspired…

1. Dribbble

Dribbble is a social network platform aimed at designers and creatives. Here you can find inspiring portfolios with design works by people from different (often digital) perspectives. What makes Dribbble particularly interesting is the wide array of designs, from emails and ads to landing pages. This gives you a wealth of visual information. Dribbble also offers you the choice to find just the inspiration you’re looking for when you create an account:

Dribbble
After you have created your account, it’s very easy to dive into the available designs. Just enter your interest field in the search bar and you will get an overview of all related creations that can be found on the platform. Email marketing is a search term with (according to the platform) ‘as many as 10,000 designs, illustrations and graphics’. Keep in mind that not all designs on this platform have the same high quality standards. Don’t expect to find a bunch ready-for-use designs, but’s a great source to get fresh ideas in a jiffy, as you immediately find yourself on a mountain of visual material.

Dribbble-email-marketing

2. Behance

Behance is a design social network set up by Adobe. This is highly popular among designers, and many schools that offer a form of design training use this platform to put their students’ projects in the spotlight. Big names such as LinkedIn and Adweek also like to use this platform to get inspiration for their projects and to showcase their own portfolios. Behance can be compared to Dribbble in many ways, the main difference being that Behance integrates with Adobe software. And the fact that Adobe is the main player on the design software market emphasises the importance of Behance as a platform. In addition, you can find slightly more qualitative projects on Behance when compared to Dribbble.

Behance-email-marketing-search


Behance works very intuitive and straight-forward. You can immediately search the site for design work in your field of interest, perfect for inspiration! Moreover, via the Discover tab you can view all recent projects that were curated by Adobe employees. Under the Livestream tab you can attend workshops with Adobe tools for designers and new trends in Adobe tools and disciplines such as Photoshop, Illustrator, Motion Design, UI / UX, … A broad source of knowledge and inspiration for a designer.

But what makes Behance really stand out from its competitors is the advanced search options it offers. You can filter your creative field for inspiration: branding, web advertising, GIF animation, … the list is sheer endless. You can even go as far as filtering the content by the tools used and color combos you’d like to see. It’s a great way to find exactly the right examples to add as a mood board in your design briefing.

Behance-search

 

Thanks to the link with Adobe, assets for certain projects are also available. This can help designers get an insight of a project’s structure and how they can give it their own unique interpretation. After all, despite the wealth of inspiration and assets, it’s still the creative work of others. Keep in mind that good design stands or falls with the input, creativity and originality of its original designer.

3. Pinterest

A classic no-brainer when it comes to finding inspiration. Compared with the other two tools, Pinterest is less focused on design, but it does have a number of features that is very easy and fun to use for inspiration. 

Like the other tools, Pinterest allows you to browse through a huge visual catalog of works. Expect a bit more advertising and quote visual pollution when you search for a keyword on Pinterest, as the platform doesn't only target designers. But there are some great examples of inspiration hidden in there, as long as your search is specific enough.

The nice thing about Pinterest is that you can save whatever inspiration you find to a personal ‘pin board’ allowing you to bring your different finds together for inspiration. You can also add colors, views, subjects, etc. to create a great mood board for your campaign. By doing so, it becomes easier to convey the look and feel of your project to the designers.

Pinterest-email-marketing-search

 

Conclusion

These 3 tools make finding inspiration a breeze. But more importantly, they bring you closer to the importance and the essence of ‘good design’ for your (email) marketing project. Showing interest in that aspect of your campaign can help the designers turn your ideas into great designs. A mutual understanding between client and designer is crucial for the success of your project. So knowing what you want and why you want it is always a bonus. Keep in mind that these tools are not a cheap way to copy an existing design. They are purely for knowledge and inspiration, as there is so much more to building a design. We’ll tell you more about that topic in one of our next blogposts…

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Posted on
Mar 4, 2021