Meet Marc. He is a 42-year old accountant, married and 2 kids. Marc likes volleyball and tech gadgets. And say ‘hi’ to Anna, she’s 22 and goes to college. Anna is bunking up with her best friend in a 2-room student flat. She works at the local flower shop during the weekend and likes to enjoy student life on weeknights.
Can you automate the timing? Start analyzing and building up segments and personas to time your email messages. Don’t have an email timing function? Ask for your contacts’ preferences in your sign-up form, and start building segments.