Gmail recently launched grid view, a new way to view your emails. This new design, with a high Pinterest feel to it, is currently only available for users who have an English account, and who have actively chosen for this new inbox. Following the positive feedback, we expect that Gmail will be rolling out this feature to all their users. But how does this affect your email marketing strategy?
So if you thought that Gmail was battling branded emails, you were wrong. Gmail wants to get a new layer between personal and junk mail, but understands that a classical overview does not match the way branded emails are built. We hope this grid view will be rapidly deployed and copied by other mail providers. It offers a lot of possibilities on how we build emails and set up campaigns, but does not impact the core element in email marketing: offering our readers relevant content.