Last year we reported that over half of the American marketing managers had already implemented marketing automation in their company or organisation. We also noticed the trend catching on in Belgium as well.
The key to success is not going for a major turnaround at once, but to take the automation process in stages. By automating specific areas one at a time, you can easily test and readapt them until the results are satisfactory. This will make sure your marketing automation plan yields the desired results in the long run.
Be sure to check out our presentation on the four common mistakes in marketing automation and find out how best to avoid them.