It goes without saying that you want to send convincing emails that make people click. But there is so much smart stuff you can do, without depending too much on striking images to do the trick. Make sure your message is clear and invest some time in writing for a strong subject lines. Add clear links and convincing buttons to your email. You’ll get your readers where you want them. And be sure to keep an eye on your reporting: it will tell you which elements in your email campaigns are producing the best results.