It’s always a challenge to convince your superiors of the merits of switching to a new tech tool or a fresh marketing strategy. Do you find your efforts are not taken seriously or at worst neglected? Here are 6 highly effective take-aways to persuade your boss to invest in marketing automation.
Investing in a phased marketing automation approach will have a positive effect on different divisions and teams in your company or organisation. Everyone will reap the benefits of acquiring, nurturing, retaining and satisfying customers with increased efficiency, in considerably less time. In a relatively short timespan, you’ll discover that this process delivers a better ROI. Now go tell your boss about it.
Ready to set up a personal marketing automation plan for your company or organisation? Download this ready-to-use template to draw out your path.