A/B testing your email campaigns is an amazing way to help you uncover high-impact changes in your subject lines, email designs, landing pages, and more and to improve your conversions. But only if you are using it correctly. To a certain degree, A/B testing is very simple: you present two variations to two different groups of your subscribers and then listen. However, it’s also rather simple to mess things up and either come to the wrong conclusion or undermine your results completely. Stay clear of these 7 commonly made mistakes to make sure that your email A/B tests yield the best possible results.
A/B Testing will tell you a lot — if not all — about what works and what doesn’t when you set up email campaigns. Always take the right parameters into account when you’re planning an A/B test. Respecting those will lead to more representative figures, much clearer insights, and in the end: better results.