If you ask any digital marketer about the core elements of a good email marketing strategy, they will most likely say: “a good, healthy database”. And right they are. But if you know that an average list churn of 25 to 30% is very common, building and expanding your database should always be high on your to-do list.
When starting a new database, don’t just focus on gathering as much contacts and data as possible. Use the 3 above mechanics to refine the data you gather for each contact and build better email campaigns.