How to grow your email list through social media: 5 tricks
Almost 50% of the world population is active on social media. That equates to a whopping 3.6 billion people worldwide. It’s no wonder that social media are great tools to build communities and to interact with your followers. It also explains why many companies are attracted by the powerful marketing potential these platforms offer.
Unfortunately, there’s always a risk that the platform becomes unpopular, that you suffer from low engagement rates, or worse… that your account is blocked, hacked or deleted. This means you could easily lose each and every one of your followers.
An email list on the other hand, isn’t going anywhere. As the owner of the list, you’re given the advantage to send valuable content straight to your subscribers’ inbox again and again. Your message will stay there until it gets noticed instead of getting a temporary spot on the timeline of your followers.
That’s why it’s a smart idea to invest time and effort in growing your email list through these social channels. In this blogpost you'll learn 5 simple tricks to grow your email list using social media.
Ready, set, sign up!
1. Make signing up irresistible
In order to get noticed in this wild social media landscape, where everyone screams for attention, you'll need to offer something irresistible. By offering a valuable piece of content that’s only accessible to a selective club of insiders (aka your email list), you’ll open the door to more email signups.
Whatever you choose, make sure your offer ticks off one or more of these boxes:
- Solves a real problem your audience is struggling with
- Super relevant to your audiences' interests
- Perceived as highly valuable
- Easy to digest
- Instantly accessible
- Demonstrates your expertise and value proposition
2. Use specific social media features to get your offer noticed
The easiest way to get more traffic (and signups) to your opt-in offer landing page is to give your followers tons of options to sign up. It’s really simple. So where to put your opt-in offer on your social channels? The possibilities are endless:
Next week, we'll dive into the details of the most used social channels.
3. Reach your target audience through social media ads
Social platforms use the demographic information of their users as well as user interactions with certain websites to show highly targeted ads to your audience.
As we’ve pointed out in our blog 5 tips for profitable Facebook advertising, retargeting is the way to go. Retargeting is a type of online advertising that lets you present your ad to people who’ve already interacted with your business or are part of your database. By using this information, brands and businesses can set up ads on social media to get the attention of their target group and direct them back to their shop. Smart, personalized and relevant.
While these advertisements are great to increase your website traffic, get more conversions and grow your sales, it’s important to note that you should take into account the different stages of the customer journey. Obviously, setting up social media ads to sell high ticket items to people who’ve never heard of your brand before isn’t the right way to approach your audience.
Instead, you could start by promoting your highest performing blog posts on social media and drive traffic to your website. Once your ideal audience lands on your website, you can attract their attention by creating an opt-in pop-up or highlighting your offer in the middle or at the end of your blogpost.
If your visitors didn’t immediately sign up for your offer, you could set up social ads to retarget them again with the same specific offer. This approach works better, because your audience has already seen your content and interacted with your brand.
Want to learn more? Check out our guide on how to get the most out of Facebook advertising.
4. Leverage the power of communities
Communities are the beating heart of social media. We all love to be part of a group of like-minded people to talk about our common interests and share experiences. These social groups can be built around general topics like food or financial investing, or extremely niche topics such as ‘Getting your ex back’ or ‘Dating for people who work in healthcare’.
For brands or businesses, communities offer great opportunities. Just by browsing through the questions people ask and stories they tell, you can get tons of insights into your ideal customer. You’ll learn about their challenges, worries, strengths, weaknesses, dreams, hopes and interests. All of these learnings can help to finetune your content approach and offers, thus helping you improve your opt-in offer and get more email signups.
Join the conversations in your community. Present yourself as an industry leader. Provide valuable answers to questions and offer help and guidance. When you engage with your audience like this, people will start to trust you. And trust is key if you want to connect with them.
5. Host a social media contest or giveaway
Looking for a quick and surefire way to grow your email list? Host a contest or giveaway on social media!
Contests and giveaways are a great way to make your brand stand out from the crowd and increase audience engagement on social media. Aside from tagging friends and sharing the post, a popular method of gaining entries to a contest or giveaway is by asking people to sign up to your email list. Just make sure you explain clearly what they’re signing up for. If you want to reach as many people as possible, promote your contest or giveaway through social media ads to your ideal target audience.
While social media platforms offer great opportunities to reach and connect with your target audience, they aren’t the best place to build deep and personal relationships with your followers. If you want a durable way to reach your audience, you’ll need to make sure that your followers subscribe to your emails.
How? By offering an irresistible opt-in gift, creating social media ads, organizing contests or giveaways, actively engaging in communities to become a trusted brand and creatively using the platform-specific features to promote your opt-in offer.