The new GDPR (short for General Data Protection Regulation) will harmonize the data protection across EU nations as from 25 May 2018. This means that new rules are lurking around the corner. These will address new obligations concerning consent, data anonymization, breach notifications and data protection officers (DPO). The new regulations come with significant penalties for those who don’t comply. So let’s look into the upcoming changes and make sure your company is GDPR-proof.
The new GDPR promises penalties up to 10,000.000 euros. For corporations, the fine can be as much as 2 % of the total worldwide annual turnover of the preceding financial year. Avoid negative consequences for your company at all cost: take the right steps to make your emailmarketing 100% GDPR-proof by March 2018.