When you use SEO and SEA to reinforce each other, 1 and 1 add up to 3. In search engine marketing, it’s of the utmost importance to know exactly why you you’re making certain choices. Only by testing thoroughly and comparing the results you can come to the right conclusions and insights to cement those top-ranking results for your brand or product. Need help finetuning your SEA and SEO techniques? Don’t hesitate to get in touch with RAAK. One of our experts will gladly share some best practices with you.