It’s no secret: every marketer wants to increase the loyalty and activeness of their contacts. New contacts always have the tendency to be very active. It’s crucial that you keep their attention sharp. But be aware that it’s equally important to keep nurturing your long-lasting (and maybe a bit less active) contacts. After all, they showed interest in your company and brand since the beginning. So why not nurture your relationship with them and watch new business sprout?
Not only new, but also your most loyal and active contacts deserve some special attention. Try to find out what drives loyalty for your audience and use your email campaigns to nurture your long time contacts.