How to use AuthorRank in email marketing

‘AuthorRank'. Just open any website about digital marketing and it will definitely pop up as one of the hot topics. This nifty approach is in fact a new metric in which content can be ranked according to the author who created it. But how do you know who has written a piece of unique content? With AuthorRank content creators can link their content to their Google+ profile by using rich snippets. This way Google can link that piece of unique content to a certain profile on Google+.

Looks like a nice to have, doesn't it? But what's all the fuss about? Well, the metric behind AuthorRank measures how valuable content is, depending on an author's G+ profile, their network, number of shares, consistency and quality of the content,… And the higher the value, the higher it will rank in the SERP (search engine result page).

Email marketing is one of those channels where content is crucial to becoming successful. As we mentioned in a previous post: ‘good' content is not good enough. You need great and authentic content to survive in the inbox. Fact is that you, as an email marketer, have great content at hand. And AuthorRank could help your company's SEO strategy. So why not start combining those qualities?

Want to boost your company's SEO by claiming authorship for your email content? 

Here are 7 sure-fire tips for a better SERP ranking.

1. Make sure you have a Google+ profile. If you don't have one yet, create it here: https://plus.google.com

2. Add a good profile picture. We don't mean that holiday shot where you look great in swimming trunks or bikini. Go for a professional-looking picture showing your head and shoulders.

3. If you haven't done so already, convert your previous emails to blog posts. Google needs to index these pages to see if you are the author.

4. Linking the content to you as an author can be done in two ways:
  A)  if you have an email address under the domain to which you are posting your content, you can add this email address to make the connection. Then sign your work with ‘by, <authorname>'.
  B)  Sign your work with a verification code: 
   <a href=https://plus.google.com/u/0/xxxxxxxxxxxxxxxxxxxxxxxxxxx?rel=author>Google</a> that links to your Google+ account.

5. If all goes well, you should see the domain that you contribute content to on your G+ profile.
 Simply click on links > contributor to

6. Consequently follow the steps above.

7. Boost your content by linking to this from within your emails. This approach proves Google that your content is relevant, and will get you a better ranking.


AuthorRank is fairly new, so now is the time to hook up with it. And the great thing about this is that you are one step ahead. Simply because you already have tons of content to link to your profile, and an activation mechanism — email marketing — to distribute your content faster.

Posted on
Jun 6, 2013