Let us take you on a trip down memory lane. Remember reading comic books, graphic novels or the ever so funny Garfield pocket books? Did you ever actually read whatever the characters were saying to one another? As a child, the best way to understand the story, was to visualize the story you were ‘reading’. Why read the book when you can watch the movie, right?
Reading is a time consuming process. Implementing a more graphical approach, allows your audience to grasp that information in a bite-size package. It reinforces your message with the use of fewer words. We are in no way promoting image-heavy emails here, we are just encouraging you to think in a more graphically appealing way.