Ask people about their email strategy and too often you will get the answer: “I want to get better conversion” or “I want to boost traffic to my site”. And though those are great objectives, they have little to do with strategy. Strategy is more about defining why you are using email as a channel. And as with most things, if you can explain it in a simple way, it's good! We at RAAK summarize all our strategies in one sentence, by adding three simple words: GET, TO and BY.
Anyone can make really complex strategies. It's harder — but so much more rewarding — to keep it simple. Use the GET-TO-BY principle to define your one-sentence strategy on which you can build your broader strategy and tactics.