Marketers tend to focus on high open and clickthrough rates, finding ways to grow their list, improve conversion,… and for most of the time, that will be one of their main goals. In essence, when you're talking about email marketing, most heads will turn towards the marketing department. But is email marketing sole property of those marketers? The answer is ‘no'.
Don't just keep your email marketers limited to the marketing department. Send them out to other departments and see where their talent can help in automating and optimizing business processes.