Now the debate about GDPR is in full swing — or at least a few steps higher on your priority list — it should come as no surprise that consent is not your only concern. For years we have been told to ask contacts for as much data as you can possibly ask for. You never know what might come in handy in the (possibly very distant) future. Yes, it’s that good ole ‘big data’ story.
After last week’s episode, the above shouldn’t come as a surprise. Consent needs to cover whatever it is you wish to use data for, no matter what the source is. Working with third parties will imply extra caution. Set the rules and don’t settle for anything less. If they screw up, you screw up. Taking the blame for somebody else’s lack of professionalism is the last thing you need.