“Email campaign time will become irrelevant in the future”. Mind you, we love reading about industry tendencies and debating on the future of email marketing. But nonetheless, this quote made us raise our eyebrows.
Don't be fooled that email timing and context are becoming less relevant. On the contrary: they are determining the success of your email campaigns. The true shift to mobile marketing is taking place as we speak, so don't miss this opportunity to make your brand story relevant in a multi-screen environment.