Email is still one of the most powerful channels in marketing today. It still is the number 1 generator of traffic towards websites today, but that comes with a price tag. As I mentioned before, the rules have been altered. The ‘what', the ‘where', the ‘why' and even the ‘who' have changed drastically. Knowing that now 51% of worldwide recipients open their email on a mobile device, implies that we need to adapt our strategies too. You can't keep ignoring the change, you need to act before it's too late. Learn to see mobile as an opportunity for your brand to offer a richer experience, rather than an obstacle.