Last month we talked about how to email market to young people. No easy task on account of the rapidly changing technological environment kids grow up in these days. But contrary to what you might think, the 50+ generation is catching up fast! And new channels and trends are proving just as relevant for this target group as well.
Segmentation based on age offers a lot of possibilities. But it also calls for a slightly different approach than what you might be used to. In this case, for example, keeping in touch with the specific needs of your demographic is way more important than staying on top of the latest technological innovations. Get the content (and the form!) right, however, and you will soon be reaping the rewards of a well-constructed email marketing campaign!