Let’s be honest with each other. Mistakes happen. Us humans are not machines, and even those occasionally make mistakes. There’s always a risk of something going wrong when we send out our email campaign. Because there are different elements, besides your own input, that could impact a flawless roll-out.
Whenever humans and technology team up, errors are unavoidable. They can be beyond your reach, but in most cases they can be prevented. Take the time to review your email before you send it out. If an error occurs, observe the situation and talk to your client. Search for a solution together. A wrong decision might end up creating an even bigger problem.