RAAK_Blog-Header_Have Belgian companies adopted marketing automation

RAAK reveals working points in Belgian email marketing

Email marketing is steadily climbing to the upper echelons in the marketing mix of Belgian corporations. Both B2B and B2C oriented companies are investing more time, man power and means into their email marketing. Time for RAAK to gauge the current status of the strategy and the expectations of Belgian e-marketers.

Belgian email marketers neglect relational opportunities
The survey conducted at this year’s editions of Digital First and Conversion Day, two of the most important Belgian digital marketing events, reveals some striking figures. Here are some examples:

  • Barely 40% of the Belgian email marketing professionals makes sure that every email campaign they send out, is built responsively. Which means the majority does not optimize its emails for a better mobile user experience.
  • Even relatively simple relationship-enhancing email techniques such as birthday mails (just 11%) or a brief welcoming flow (38%) after registration are not yet common practice.

These and other crucial working points are mapped in the infographic below.

Infographic-email

Online tool calculates the ROI of email campaigns
To help email marketers, RAAK developed a free online tool that calculates the profitability of email campaigns in just a few minutes. Based on a number of figures that are at hand in every company, the tool makes an accurate estimate of the return on investment of emails. Those who take the short test, also get a set of useful customized tips and insights to improve the ROI of their email marketing campaigns.

Conclusion

Research proves that a majority of Belgian email marketers are not yet embracing simple, basic techniques to build a strong online relationship with their recipients.

Be sure to watch our presentation on four common mistakes in marketing automation and find out how best to avoid them.

Posted on
Jan 25, 2017