Email marketing is steadily climbing to the upper echelons in the marketing mix of Belgian corporations. Both B2B and B2C oriented companies are investing more time, man power and means into their email marketing. Time for RAAK to gauge the current status of the strategy and the expectations of Belgian e-marketers.
Research proves that a majority of Belgian email marketers are not yet embracing simple, basic techniques to build a strong online relationship with their recipients.
Be sure to watch our presentation on four common mistakes in marketing automation and find out how best to avoid them.