Today, receipts are frequently sent out via e-mail. And that’s interesting, not only for ecological reasons, but from a marketing point of view as well. That’s why we want to give you some insights on how to keep a good balance between the primary purpose of your e-mail, sending an e-receipt, and the added marketing value you can tap into.
E-receipts are often seen as a way to save paper, and that's certainly a plus. But they have even more advantages, if you use them correctly. They are a true convenience for customers: easy to find when they want to exchange an item or make a warranty claim. And for brands or stores, e-receipts are a great opportunity to collect customer data and provide customers with some extra marketing content.